Overview

Duration Mar. - May 2022 (10 weeks)

Team Ashley Kim (Digital Product Designer), Seth Eiseman (Physical Designer), Samantha Ho (Physical Designer), Lilly Nguyen (Product Strategist), Rohan Upadhyayula (UX Engineer)

Skills Figma (Design + Prototype), UX Research, Interaction, Product Strategy

Description: Breadcrumb is a wearable logging device that allows travelers to seamlessly document their journeys by capturing location- and audio-based memories.

Jobs to be Done

1. Capture an audio + location moment in real time.
2. Create a personal archive of past travels.

Target Users

Adult travelers who prefer self-directed vacation experiences

→ Tech-savvy, with a high willingness to adopt new tech

→ Travel to a new destination multiple times a year

Goals:

• Create positive memories
• Experience their destination authentically
• Bond with friends and loved ones

Needs:

• Convenience and minimal stress
• Stability and comfort