https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2F0TQqoyfqkZPvy92EYOen4J%2FGoodreads-Redesign%3Fkind%3D%26node-id%3D353%253A3021%26page-id%3D353%253A0%26scaling%3Dscale-down%26starting-point-node-id%3D353%253A3238

Overview

Duration Oct. 2020 (2 weeks)

Team Solo Project

Skills Figma (Design + Prototype), Whimsical (Wire-framing), Design Thinking, Product Design


Why the Goodreads App?

Privileged individuals are reading more during the COVID-19 pandemic due to the increased flexibility WFH brought to their daily lives.

Goodreads is held close to many bibliophiles' hearts, but the mobile app falls short in being designed for a user. Goodreads is the world's largest site for readers and recommendations. Its mission is to help people find and share books they love.


Desk Research

Goodreads has built a strong brand for itself so its 4.8+ star rating on the iOS app store is not surprising. To start my research, I scanned different reviews left by users to get a general idea of the different problems in the current mobile experience. I used the different filters from most helpful, most favorable, most critical, and most recent to gauge a holistic perspective.

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Learnings

Many users voiced their displeasure with the mobile app because the app seems outdated for its time. There were general complaints about the limitations of the mobile app like only being able to see quotes from the internet instead of the app itself, evolving expectations as users become increasingly high in levels of tech-savviness, and frustrations of jumping through multiple pages/apps from finding a new book and purchasing it through their Amazon account.